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Client
B2B services company
Category
Paid Ads
Tech
Google Ads · GTM · GA4 · Looker Studio
A rebuilt Google Ads account that more than halved cost per qualified lead.
Campaigns were burning budget on broad keywords with little to show in qualified pipeline.
We restructured campaigns around intent, fixed conversion tracking, rewrote ads, and aligned landing pages.
A tightly-targeted account optimized to cost-per-qualified-lead, not clicks.
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